Swiss affiliate marketing platform sobu partners with Avanza, Inc. and MyKartero for PH extension
Manila, Philippines – sobu , a Swiss affiliate marketing platform, recently announced its Philippine launch in partnership with Avanza, Inc., a leading provider of customer relationship management (CRM) solutions, and MyKartero, a private self-service provider Milestone in Asia marks shipping service. sobu is a unique performance-based referral system based on the buy-share-earn principle that allows customers to earn whenever they post their purchases on social media and convert a sale on their networks.
Roberto D'Elia, CEO and Founder of sobu, said: "Having established ourselves as an effective sales engine for European brands, this collaboration in a new market will help us expand our mission to deliver an innovative and cost-effective solution which really delights one customer to another. Together with Avanza, Inc. and MyKartero, both pioneers in their respective industries, we will adapt and enhance sobu's ecosystem journey to meet the needs of local brands and demand from Filipino consumers.”
He stressed that the Philippines due to the strong use of social media and strong appreciation for referrals is an important market for the company. The youngest opinion poll by targeting company GWI found that 56 percent of Filipino consumers are more likely to buy based on reviews from other customers, around 60 percent more than the global average. The same survey found that about one in two Filipinos are motivated to endorse a brand in exchange for rewards.
sobu strategically combines referral marketing, affiliates, coupons and cashback in a single platform with guaranteed security and privacy. It currently hosts 220 partner brands and over 100,000 users worldwide, generating an average of 13 million social views per year. The company aims to onboard over 100 local retailers over the next 12 months.
Yayu Javier, President & COO of Avanza, Inc. said, “The pandemic has challenged brand loyalty due to recurring lockdowns impacting consumer behavior and the supply chain. Consumers today tend to get what is readily available in their area. Because of this, loyalty programs are more important than ever to nurture customer relationships. sobu's innovative and digital-first approach enables brands to meaningfully reach consumers through authentic experiences.”
Arlene Martinez, President and CEO of MyKartero added, "The addition of Filipino brands to sobu's global dealer network allows us to further support local businesses through economical and rapid distribution of goods anywhere in the world."
Sobu has consistently demonstrated its expertise with numerous awards and recognitions from both the public and private sectors. A year before the official launch, sobu was nominated for "Best in General E-Commerce" at the eCommerce Awards for Excellence 2015 in London. Since then, it has received other awards, including the Coolest Startup and Tripadvisor of Shopping awards at the WorldWebForum in Zurich, and the Top 100 Company and UBER of Advertising awards at the Global Startup 2018 exhibition by Startup Grind. The Swiss innovation agency Innosuisse has also named sobu one of the most promising companies. Following its Philippine launch, the company will expand into India over the next year.