Make money while shopping

This is how sobu works

The idea of word of mouth or referral marketing is not new.

What’s new, however, is how it happens, online and through social networks.

Users advertise users on their social networks and receive credit as soon as a friend or friend follows the recommendation and buys something.

A world of discounts


  • Choose an online shop and click on “Redeem voucher”.
  • You end up on the website of the provider and you can browse in peace and put your purchases in the cart.
  • The discount will be deducted automatically upon payment.


About sobu

This is how sobu works

from you – for you – for your customers

Our Team

True to our motto from us – for you – for all of us, we are committed to a win-win situation for all involved.

Our success team includes:

Roberto D’Elia

CEO & Founder

Roberto has 25 years of marketing experience. He holds a HF degree in business administration and has gained brand management experience at Heineken. He developed the idea for sobu when he was head of agency consulting at Swiss Post. In 2016, he prepared the spin-off and founded the company. Roberto is responsible for strategy, business development and finance.

Anjali Sharma


Anjali is a Certified Scrum Master and Experienced IT Services Specialist with over 16 years of experience implementing complex, scalable enterprise applications. The integration and development of innovative business solutions, including the improvement of organizational processes for clients in various industries, has had a significant impact on their entrepreneurial activities in recent years. Anjali is responsible for all IT at sobu.

More information about our system


Start shopping at your favorite stores with an exclusive discount that sobu offers.


Share your purchase with your friends and followers, and allow them to benefit from a special discount.


Take advantage of every purchase that your friends make through your referral and get money back directly.


On the way, we are proud to be recognized by our work